Sky Win Again

The Competition Authority in the UK has changed its mind and now so has OFCOM over perhaps the most important factor in UK TV - sharing football coverage.currently the overage of soccer is split between two pay TV providers, BSkyB and BT. The result has been huge price inflation which has resulted in huge hikes in players' salaries and increased costs to viewers.

Now the broadcasters are being forced to offer carriage of each other's premium channels.

But even though this levels the packages in the market it's not bad news for the service providers, but may be for the footballers.

If broadcasters are forced to carry each other's packages then the value of bidding for the primary rights goes down.

The result should be lower settlements the next time that these come up, so it'll be a win win for BSKyB as they gear up to buy pan European rights for the Premiership