Hey HTML5 ! You're Mainstream (Not..)

Google has finally announced that HTML5 video is their default, ie they are not playing Flash at you on YouTube any more, which doesn't work any more on most devices (and if you count mobiles and connected TVs, I mean the vast majority of devices that can play video), but HTML5 tags/players/MP4 video.

The ad world hasn't caught up, and they have a unique way of dealing with this. Your site has video ads integrated. It calls a video ad. Nothing plays. An impression is recorded nevertheless. As an advertiser, that's just theft.