Are Apps Dying ?

Apps have been IT for the past few years. Everyone needed an app for everything. But recently I've been seeing a recalcitrance. UK DIY co Homebase dropped their app and sent users to their website. Accounting unicorn Xero's app is a joke (they clearly don't care). The increasing attitude seems to be, 'we will make our website responsive, use this'.

And it's true that there's hardly anything that you now can't do in a web or hybrid app, and you may well skirt the dogma of the Apple Store and, to a lesser degree, the Android Store.

This is really, really bad news for Apple who make billions from this channel, but the trouble is, with millions of apps, only a couple of hundred (usually games) get noticed, so investing in developing apps is pointless. Just send users to your mobile friendly website...