Generation Recasting

Two Germans were today convicted of illegally pirating feeds of Bundesliga football matches from Sky Deutschland.

Once upon a time the main source of content piracy were projectionists in cinemas, who could set up a tripod and video camera and then record off the large screen.

Which plays into the truism that if you can see it you can pirate it.

With Periscope, Facebook Live, YouTube Live it has never been easier for anyone with a mobile phone to pirate anything from a live concert to TV stream.

With viewing figures for NFL collapsing and subscriptions for ESPN sharply down, you can see how important this ruling was for Sky. However, the writing is on the wall.