Yesterday Amazon Prime streamed its first English Premiership soccer games.
This is significant since it represents the first foray of the new broadcasters into mainstream rights (OK, Amazon has done a lot of tennis, but you get what I mean..).
This is very bad news for consumers. If you are a die hard fan and want to watch sport in the UK. Here are some of the economics (based on streaming only services, without the cost of broadband):
Premiership Football
Sky £34
BT Sport £10
Amazon Prime £6.58
So, a minimum of £50.58.
(You can add in various other services such as BBC for FA Cup games and Premier Sport for overseas football games).
Top European Rugby
BT Sport £10
Premier Sport £6 (there is a £12 option)
You then need to add Sky Sport at £34 and £12.87 for the BBC licence fee for a fully comprehensive service, so that woul be a total of £62.87.
At least it's possible to watch the Prime and Now TV feeds on pretty much any device. With BT SPort and Premier TV you're stuck with a smartphone, tablet or PC and then the challenge of somehow trying to get these pictures onto your big screen.