Friday, December 11, 2009

Passing The Buck..

The trouble with the internet is that you want to start a dialogue with everyone, but really don't want to talk to them. Talking is expensive in terms of time and resource. Online businesses work hard to minimise their actual human contact with 'users'. But when you pay £34 for something you expect better than this:

*** THIS IS AN AUTOMATIC ACKNOWLEDGEMENT OF RECEIPT OF YOUR EMAIL. PLEASE DO NOT REPLY TO THIS EMAIL AS REPLIES TO AUTO ACKNOWLEDGEMENTS WILL REMAIN UNANSWERED ***

Dear Iolo,

Thank you for contacting Sky Help Centre.

We have received your message and would advise that we are currently receiving a larger volume of e-mails than normal, but will provide you with a personal reply as soon as possible. We value your custom and appreciate your patience during this busy period.

In the meantime it may help if you visit our Sky Help Centre

Regards,
Sky Help Centre

I am fast coming to the conclusion that NewsCorp/BSkyB (if there's a difference..) see the internet as an evil they have to cope with, not a medium they truly seek to exploit.

I will report back on what happens once they get through their 'larger volume of e-mails than normal' (here's a hint - sort out your service and you get fewer emails...).